philosophy

founded out of love for originality and creativity, QUI wants to stimulate expressions for those who dare to be authentic. You will not be wearing just another fashion accessory, but an artistic expression. As every piece of jewelry is created by hand not one of them is the same, yet they’re all a timeless valuable pearl. Offering you a distinctive piece of art that will complement the unique being that you are.

QUI wants to promote a conscious lifestyle, where we can take things slow and nurture the moment. We’re inviting you to come on board of this revered way of living and make you feel present, grounded and confident. Lots of love and attention goes into the creation as all the products are carefully and mindfully handmade in the heart of Amsterdam. Providing you with an ethical and low-waste product.

we would be honoured to be worn by you and hence,
be a part of your life’s journey.